About this Project
This project produced a phased downtown master plan for Lenoir City along the historic core of Broadway
(U.S. 11), a road diet proposal, and several new building projects designed to spur the redevelopment of
downtown as a vibrant, economically sustainable, walkable mixed-use destination. In the short term, a
road diet provides a dedicated turn lane, bike lanes and increased on-street parking, with a later phase
to include wider sidewalks, vegetated medians and street tree plantings. Long-term proposals include
a museum and the preservation of historic structures highlighting Lenoir City’s history as a cotton mill
town, an improved multi-use city hall building, a new library integrating social and community spaces,
as well an artists and crafters studio, a gallery and a farmers market.
Lenoir City and the Loudon County Economic Development Agency, partners in the PlanET regional planning endeavor, requested a revitalization concept for their downtown.
The University of Tennessee pledged assistance to PlanET through a series of semester-long design studios focusing on regional issues. This project demonstrates the potential for
a Main Street concept, including a road diet on Broadway for Lenoir City’s downtown. The road diet proposal was supported by staff from the Knoxville Knox County Metropolitan Planning
Commission and the Knoxville Regional Transportation Planning Organization. The project focuses on creating a more vibrant, pedestrian-friendly and economically sustainable downtown.
Capitalize on the unique identity of our communities
Downtown Lenoir City’s historic buildings and legacy as a cotton mill town are ripe for preservation and
redevelopment opportunities. However, development interests in the last 20 years have been largely pulled to
U.S. 321 from the downtown core of Broadway (U.S. 11). Detractors for redevelopment have included the traffic,
perceived lack of parking and poor pedestrian experience in the downtown. The downtown plan proposes a phased
road diet for Broadway, including a dedicated turn lane, landscaping, wider sidewalks, bike lanes and parklets
interspersed with on-street parking to restore the Main Street feel of downtown. A multi-use historical museum
and restoration of historic structures related to the cotton mill industry, as well as an artist/craft studio, gallery and
farmers market space strengthen the tourism potential for Loudon County’s agricultural and craft heritage.
Redevelop vacant and underutilized land
This plan for downtown Lenoir City demonstrates redevelopment opportunities for several vacant and underutilized
parcels within the core. One major vacant area is proposed for a new City Hall building. This structure would house
not only city offices, but also provide leasable retail and office space to encourage economic and pedestrian activity
in the corridor. Another redevelopment opportunity proposed is the addition of a new multi-use public library
structure that would also continue to house the Good Samaritan Center, and provide public outdoor space for
gathering for community meals.
Transform our streets and create iconic civic places
The current condition of Broadway (U.S. 11) running through downtown creates an unfriendly pedestrian experience,
limiting the redevelopment potential of the area. A phased road diet is proposed as part of the Main Street program
to create a more walkable, safe, bikeable, landscaped atmosphere that would also encourage redevelopment by
providing outdoor seating and/or outdoor display opportunities. Main Street communities, though redevelopment
incentives and event programming, draw tourists and residents back into downtown by providing a space for social
interaction and entertainment. A phased road diet serves multiple uses for this corridor, while increasing vehicular
and pedestrian safety and creating a more pleasant atmosphere for existing and new businesses.